Inside Trademarks Trademark Analytics, Research & Strategy

Trademarks in Social Gaming – A Key Indicator of Success for Game Developers (Part I)

Trademark Share in Social Gaming (Feb 27, 2010)

While you are probably familiar with the term "market share" when applied to a company's share of revenue or units sold in a particular market, how often have you heard the term "trademark share"?  "Trademark share" is a term we use to refer to a company's share of registered and unregistered trademarks in a particular industry or market segment.  It is a key metric and one of many useful tools, when appropriately used, to understand how well positioned a company is to gain some competitive advantage (e.g. more profit or revenue, better ROI on ad campaigns, defend or increase market share) within an industry or market segment. 

"Share" pie charts are great visual aids for getting a snapshot of how a market looks at a certain point in time.  To illustrate how the fast growing social game market currently looks from a "trademark share" perspective, we provide the chart above for your reference and as a starting point in discussions of our ongoing and extensive research in how the strategic management and use of trademarks impacts gaming industry, and in particular, the social gaming market. 

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